Founded in early 2024, @ootd has quickly established itself as a fan favorite, with over 800,000 followers across Instagram and TikTok, our growth trajectory speaks to the authentic connection we’ve built with our audience.
Known for our candid street-style videos, @ootd showcases what the fashion girls are really wearing, in real-time.
Our small yet powerful team opened up brand partnerships in August 2024, and we’ve since executed many successful campaigns with top-tier brands. What sets us apart is our curated network of girls—for each campaign, we collaborate with approximately 10 of the most stylish and engaging personalities.
This selective approach has allowed us to build a network of 500+ fashion enthusiasts who not only showcase our partners’ products but have naturally formed a community.
As we continue to grow, we remain committed to expanding our reach, strengthening our network, and deepening our relationships with top-tier brands who share our vision for authentic fashion storytelling.
OOTD is an abbreviation known worldwide for “outfit of the day”, and it’s commonly used on social media to describe what a person is wearing.
The hashtag #ootd has been used over 450 million times on Instagram and seen over 200 billion times on TikTok.
The abbreviation is recognized on Dictionary.com, Wikipedia, Urban Dictionary, and wikiHow. It even has a National Day!
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