For The Girls 💅

AKA the cool girls club.

Group of stylishly dressed women taking a selfie on a city sidewalk during winter, with cars and pedestrians in the background.
Person in a maroon leather jacket, blue jeans, and sunglasses standing on a snowy city street.

Content Day’s

Your excuse to grab a coffee, put your favorite outfit on, and come take pics in SoHo.

… and maybe get spotted by @ootd 👀

Close-up of a person wearing a brown jacket with a leopard print collar, featuring two braids and a necklace. Text reads "my new favorite coat."
Person holding a brown handbag with a newspaper partially inside, wearing a tan coat. Text "HELLO NEW BAG!!!!! @ootd @toryburch" is visible. Background includes signs and street view.

Campaigns

We partner with top tier brands to bring gifting opportunities to our network of the coolest girls.

Gifted clothes + taking cute pics = the perfect day.

Group of women clinking glasses at a party in a dimly lit venue, smiling and wearing dresses.
Group of people dining at a long table with plates of food, drinks, and table lamps. Walls have shelves with decorative items and fairy lights.

Dinner, On Us!

We <3 our community, so every month we host a dinner to stay connected!


Come Hang?

say hi: nic@ootd.com